Private Advisory for Busy Founders
Meet the right investors, get better terms and close your round quickly.
With one-to-one support from Paul King – a Times Tech 100 CFO who’s led and advised on dozens of successful rounds.
I’ll help you get the best possible results – and avoid the ghosting, time wasting and second-guessing that many founders struggle with.
Application only. Limited spaces each quarter.
“To anyone fundraising in the near future, I seriously recommend working with Paul.”
Ben Tivadar – Founder, Oddogo
What I’ll help you with
Founder Story
Hone a compelling intro that grabs investors’ attention
Pitch Deck Revamp
Survive the skim test and convert interest into meetings
Investor CRM
100+ names that match your target investor profile
Intro Engine
A proven method to unlock warm intros from your network
Process Mastery
A plan that delivers M&A-grade execution from start to finish
Term Sheet Vault
Negotiate founder-friendly terms that protect your cap table
“I couldn’t recommend this more highly. Super valuable for founders preparing to raise a seed round.”
Mark Cox – Founder, Orli
About me
I’m Paul King — a former corporate finance advisor and tech CFO who’s scaled companies from zero to $100M+.
I know what attracts investors, how to negotiate the best terms, and how to protect your cap table.
The big secret
Pretty slides don’t close rounds…
Perception and momentum do.
To turn the tables and make investors chase you, you need to:
- tap into their emotions with your first impression
- be introduced through a trusted contact
- plan and execute your round like a pro
This is how I’ll give you the edge in your next fundraise.
How we’ll work together
We’ll start by building a game plan, working back from your target completion date and identifying the key focus areas from the four steps below.
Depending on the package you choose, we’ll have a set number of 1:1s each month with a pre-agreed agenda.
In between these sessions, you’ll have access to exclusive tools and templates to help you accelerate progress.
I’ll be in your corner every step of the way, and we’ll continue working together until you complete your round or feel ready to move ahead on your own.
“Paul’s advice is pure gold. Clear, practical, and packed with value! Warm recommendation for all founders: Paul is the person you want guiding you through your fundraise.”
Nina Miljković – Founder, MFH Labs
Four steps to success
There are four key components to a successful fundraise – we’ll tailor them to your stage and priorities, focusing on where you need most support.
1 – Mindset + Founder Story:
- Build a bullet-proof founder mindset
- Understand the psychology of investors
- Trigger the right emotions with your origin story
2 – Narrative + Deck Craft:
- Sharpen the essentials that convert intros into meetings
- Captivate investors through confidence and clarity
- Provide the info they need, in language they understand
3 – Network + Process:
- Build a CRM populated with your ideal investors
- Learn how to unlock warm intros from your network
- Structure a process to create momentum and land term sheets
4 – Term Sheets + Cap Tables:
- Decode SAFEs/ASAs and their impact on your cap table
- Understand term sheets inside-out and spot red flags
- Support in negotiating founder-friendly terms
“Everything I needed to successfully execute a round. The best ROI I’ve had from an advisor.”
Tom Froggatt – Founder, Versapia
No-risk guarantee
If you’re following the process and don’t have a clear fundraising strategy, sharpened narrative and qualified investor list with warm intros after 30 days, I’ll increase our 1:1 cadence at no extra cost until you do.
Success story
“With Paul’s support we’ve seen strong outcomes, and his contributions are a testament to what is possible when financial acumen is paired with a deep commitment to helping founders achieve their goals.”
— Melissa Snover, Founder & CEO
Rem3dy Health, best known by its brand Nourished, uses patented 3D printing technology to create personalised health and wellness supplements.
I helped Melissa raise £11m and secure debt facilities totalling £4.6m
Since then, the company has expanded into new markets and channels, won a King’s Award for Innovation and placed 11th on the Sunday Times Tech 100 list.
Ready to get the edge in your next round?
Avoid burning more runway and burning yourself out.
Apply now and we’ll book a 20-minute call to see if it’s a good fit.
I’m intentionally selective and only work with a small number of founders to ensure we get the best results.
Spaces are limited and fill up fast.
Towards Better 