Helping mission-driven founders raise smart, stay in control, and scale on their terms.
Starting and scaling a company is hard.
Fundraising can make it even harder: the time drain, the uncertainty, and the pressure to accept subpar terms.
For founders building positive societal and environmental impact, the stakes are higher: the wrong investor – or the wrong terms – can deprioritise your mission and dilute your purpose.
Control can be taken out of your hands, and the joy of building your company taken with it.
Grow your company the right way
As CFO at some of the UK’s most successful and impactful startups, like Pentatonic and Rem3dy Health (best known for its brand Nourished) – I’m no stranger to these challenges.
Paul King
Founder, Towards Better
I’ve helped founders overcome them, scale from zero to $100m+ and place on the Times Tech 100 list.
Raise better. Scale better.
Results from one of our Case Studies:
- 3x revenue growth
- £16m funds raised
- 58% increase in valuation
“A testament to what is possible when financial acumen is paired with a deep commitment to positive change”
“Paul is purpose-driven and was able to create solutions that unlocked financial value for all stakeholders across multiple channels.”
“Paul’s support was critical in shaping the future direction of our business and ensuring its financial success.”
My purpose
Through dozens of fundraises as a CFO and corporate finance advisor, I’ve learned the secrets to success.
My personal mission is to share them with as many purpose-led founders as I can.
I believe that entrepreneurs are our greatest hope for solving the societal and environmental crises of our time.
But it all hinges on being able to link purpose with profit.
And it starts with your next funding round…
Fundraising Edge
One-to-one support, helping you meet the right investors, negotiate better terms and close faster.
Further details on the Fundraising Edge page.
Application only, spaces are limited.
What they say
“To anyone fundraising in the near future, I seriously recommend working with Paul.“
Ben Tivadar – Founder, Oddogo
“I couldn’t recommend this more highly. Super valuable for founders preparing to raise a seed round.”
Mark Cox – Founder, Orli
“Paul’s advice is pure gold. Clear, practical, and packed with value! Warm recommendation for all founders: Paul is the person you want guiding you through your fundraise.”
Nina Miljković – Founder, MFH Labs
“Everything I needed to successfully execute a round. The best ROI I’ve had from an advisor.”
Tom Froggatt – Founder, Versapia
Towards Better 