Our Purpose
We support the leaders of impactful organisations, helping them stay true to purpose and continue taking small steps towards a better way of doing business, with the belief that this will inspire positive change throughout society.
Our Vision
We are helping create a future where companies choose cooperation over competition, where the needs of all stakeholders are balanced, where positive impact is put first and commercial success follows as a result.
Philosophy
good,
better,
best?
At the heart of our philosophy is the belief that we are always in transition: there is always an opportunity to improve.
According to a long-forgotten concept from Aristotle, the realisation of full potential is an active state requiring constant effort.
This means that ‘best’ is not a destination or an outcome; it is not something a person or organisation can reach and then stop trying.
Or to use a present-day maxim: staying still is going backwards.
We should constantly strive for better, rather than fixating on ‘best’ which can be distant and vague, and often prevent us from taking action.
Similarly, the challenges faced by humanity and the scale of change required to overcome them can be so overwhelming that we do not know where to start.
We must recognise that we cannot achieve this change all at once; we must build bridges towards the future.
All we can do is make an improvement each day, to continue our journey towards better.
Founder
Paul George King
I’ve linked purpose with profit at some of the world’s biggest brands and most exciting start-ups — my mission is to help you achieve this too.
With experience as a corporate finance adviser at top-tier firms, and hands-on leadership roles at successful scale-ups, I have worked with dozens of companies and management teams — and there is one factor that correlates most strongly with success.
Alignment. Everyone pulling in the same direction and speaking the same language.
Leading organisations constantly nurture this by creating a shared sense of purpose. This is the secret to achieving meaningful impact whilst enhancing financial performance.
Whether it’s a PLC focussed on shareholder value, or a privately-owned company with an upcoming fundraise or exit, I know that making the numbers work is always an imperative.
Combining the insight of a seasoned consultant with the pragmatism of a high-growth CFO, my commitment is to demonstrate measurable increases in revenue, margins and shareholder value, alongside the creation of social and environmental impact.
Fusing business acumen, a love of philosophy and a deep sense of duty to change the world for the better, I am inspired by purposeful organisations that are embracing and co-creating a new paradigm of responsible business – and am grateful to have the opportunity to contribute to their profound work.
For case studies, and to see what our clients and partners have to say, take a look at the ‘Case Studies‘ page.
If you’d like to connect on LinkedIn, you can find me here.
Towards Better 